The last years have seen multiple environmental communication campaigns highlighting environmental issues when designing products, including their packaging. This is especially true since 2011, after the implementation of the Grenelle laws and after environmental challenges were taken into account by economic stakeholders.
Some of these communication efforts have drawn the CNE’s attention because they do not seem appropriate. Thus, after writing a position paper (Environmental claims on product packaging – French Packaging Council recommendations), the CNE has wished to take part in the improvement of environmental claims.
In its last publication, the CNE confirmed its position on environmental claims concerning the packaging of all products in order to:
The CNE recommends respecting the following 4 basic rules:
Document available on the CNE’s website under the heading Library/Publications.