Focus on a preventive action case in 2012

Interview of Véronique SESTRIERES
May 2012
Publication of the CNE document called “Eco-design and packaging: methodological guidebook”
May 2012

Focus on a preventive action case in 2012

The main task of the “Conseil National de l’Emballage” (the French Packaging Council) is to design and spread best prevention practices with its partners. It encourages economic players to take action quickly and explains to them concretely how other companies have managed to optimize their practices so far.

25_Pic01In accordance with its 2010 document on best prevention practices La prevention en actions, vers une dynamique de rupture (available on the website, under the section Library), the CNE had suggested the use of lightweight polystyrene rather than compact polystyrene for yogurt containers with paper labels and establishing the latter as a best practice at a national level (see page 26 of the document).

 

In 2009, Danone had paved the way with its brands “Activia” and “Taillefine”. It teamed up with several large retailers to create private labels. These preventive cases are available in our catalogue.

 

Today, in March 2012, this lightweight plastic is still used by “Casino” for the packaging of its yogurts with bifidus.

This Casino preventive case is available in its entirety on our web site.

 

Much progress has been made since this best practice was first proposed by the CNE in 2009. We don’t have consolidated data but we know for sure that it has been implemented by a growing number of companies, several of which provided us with their preventive cases: mission accomplished for the CNE.

 

Feel free to let us know about you preventive efforts and download the application form here.