French Packaging Council Contest “Emballé 3.0” (Packaged 3.0): List of Awards 2013

Olivier DRAULLETTE: interview
Mar 2013
Interview: Nicole SALDUCCI
Mar 2013

French Packaging Council Contest “Emballé 3.0” (Packaged 3.0): List of Awards 2013

On 5 February 2013, the CNE (French Packaging Council) held a ceremony to present the awards of its “Emballé 3.0” contest.
96A hundred packaging, marketing and sustainable development professionals were present at this ceremony which took place in a creative and warm atmosphere. A jury of professionals rewarded 6 applications while the Assembly elected 3 laureates, a difficult choice given each project’s high degree of creativity.
 

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Thé Cube (CEPE)

By Narjisse AHAJJAM, Adeline BOUCHEREAU, Maud JEANNIERE, Emilie ROYER

nom_1

This new tea packaging concept thrilled the audience. Tea bags are placed into small square boxes allowing a significant reduction of the volume occupied.

 

 

So Fizz (CEPE)

By Marie DE BUSSY, Julia CHISSON, Pierre DUJARDIN, Lucy GONNEVILLE

nom_2

Elected by the Assembly, this project is not only reinventing the product, but it’s packaging as well; the soft drink is no longer contained in a bottle, but takes a solid form and turns into a carbonated beverage on contact with water. This concentration reduces the packaging volume.

 

 

My Sir’UP (CEPE)

By Damien CORRE, Tiphaine DUVÉRÉ, Florian SAVINEL, Emilie FOLLEVILLE

nom_3

An impressive product innovation: syrup concentrated in the form of water-soluble beads. This new concept is coupled with an innovative packaging: beads are ejected by pressing a push-button on the upper part of the packaging.

 

 

Légobox (IUT Reims)

By Elise SANDRIN et Anïs GREMION

nom_4

The toy’s packaging turns into a gaming board. The toy has been improved for children and the packaging is reusable.

 

 

Smell it (ESEPAC)

By Ophélie Parickmiller et Antoine Fauré

nom_5

These students have invented a new way to use perfume: nomadic and practical, the perfume is microencapsulated in the pages of a small diary.

 

 

Wrap tights (ESAAT)

By Cloé Bougard et Fanny Brassart

nom_6

A new woven packaging for tights that is reusable as a storage bag. It is useful, practical, reusable and provides the product with a longer service life !

 

 

Why this contest?
A packaged product that is well-designed, well-marketed and well-used is a vector for sustainable development. On this basis, the aim of this student contest is innovation and evolution in terms of convenience goods’ packaging.
This CNE contest aims to identify prospects for innovation that are relevant for the consumer and meaningful for the common good and for environmental conservation. Packaging optimization through prevention is necessary to reduce waste; innovation is decisive to define the “best packaging practices” .
The main objective of prevention through eco-design, beyond the simple reduction, is to design products that respect the pillars of sustainable development during the whole life cycle of packaged products (from raw material extraction until end-of-life recovery).

 

 

With the participation of:

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