Interview of Anne-Sophie VERQUERE – Communications Director (France) – TetraPak France.

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Interview of Anne-Sophie VERQUERE – Communications Director (France) – TetraPak France.

Anne Sophie VERQUERE_TetraPackCould you briefly describe Tetra Pak?

Tetra Pak is the world’s leading food processing and packaging solutions company. Present in over 170 countries, Tetra Pak has a workforce of more than 23,000 people based in over 80 countries. In France, Tetra Pak has a packaging materials plant and employs 500 people. Tetra Pak’s packaging is part of our daily lives and packages some categories of well-known produces, such as fruit juices, milk, cream, still drinks, soups as well as some others, lesser known, such as wine, water, olive oil, vegetables, sugar.

 

In your daily work, could you mention the highlights of Tetra Pak’s policy regarding the environment “for the best of packaging”?

Our environmental policy focuses on 3 main themes: reducing the environmental footprint of our operations, that is to say maintaining our carbon dioxide emissions while keeping our target growth; the development of sustainable products, especially 100% renewable, aluminium free and FSCâ certified packaging including 100% of plastic made of vegetal resources and the promotion of packaging recycling. Our objective is to recover and recycle 40% of our packages across the world. Today, 26% are recovered and recycled in the world and 49% in France.

 

We know that Tetra Pak closely follows CNE’s activities, according to you, which added value do CNE’s works bring to your company strategy?

Position papers are particularly useful as they orient and reorient the sector’s practices and are a decision-making tool when it comes to communication using environmental claims for example, or reorient important societal debates which are often distorted or misrepresented in the media. For example, this is the case of the debate on bulk.

 

On what themes would you like the CNE to investigate more in the future?

We are interested in how packaging will evolve in the next 10 years, in terms of innovation, the integration of environmental data, the evolution of materials, the integration of new technologies and the impact of the digital world on our sector. All data or research on this topic would be interesting to share!

 

What are the major themes that would strengthen the collaboration between Tetra Pak and the CNE?

We would certainly have much to share with CNE’s members on projects about eco-design, environmental policy, management of packaging end-of-life.

 

Do you have any suggestion to strengthen the activities and thus the visibility of the CNE?

Regularly publishing position papers in the media via their “opinion” pages, using the opportunities provided by the news to have a fresh start thanks to press releases, which would allow the CNE to consolidate its reputation on all subjects related to packaging and outlying themes. And, of course, sponsor any and all events concerning packaging.