Interview With Bruno Siri, Executive Officer of the CNE

Caroline Delacour from WORLDPRESSONLINE Interview
Apr 2015
Packaging and Traceability of products
Apr 2015

Interview With Bruno Siri, Executive Officer of the CNE

Photo Bruno SiriThe Emballé 3.0 competition has now been held five times. Which conclusions can you draw from this yearly event?

Each year, the French National Packaging Council (CNE) appeals to over 150 schools and universities for the Emballé 3.0 competition.

In the last five years, 341 files, edited by nearly 1,000 students, were submitted to 18 schools and universities who have given their commitment to our competition.

Said competition has rewarded nearly 50 laureates over that period of time.

The CNE will carry on down this promising road, and intends to involve many new schools, especially on a European scale.


What are the goals of this competition?

This competition is a chance for students to offer an innovative approach of the product/packaging pairing. Above all, it is the opportunity to create a link between students and professionals in the packaging area, and thus, address companies’ needs for competent workforce in packaging by supplying them with our laureates. Creativity and inventiveness are key skills to winning our competition. Respect for the rules, the timing and their subsequent obligations are equally decisive to assess these young students’ professional qualities.


How do you think that students see this competition?

Before the competition (which takes place from October to December), the CNE holds conferences at schools wishing to participate.

These conferences aim to popularize topics such as eco-design, innovation, circular economy and sustainable development in the packaging sector (based on documents written by the CNE). It also is an opportunity to present the competition’s stakes.

Students usually appreciate the opportunity to give free rein to their imagination while following recommendations stated in the CNE’s documents as well as the instructions given by their teachers.

It is the only competition where students have to defend their project publicly, in front of about a hundred professionals and association members. This gives them a chance to put together their own sales pitch and present it with the greatest conviction.


In what way is this profitable for students’ projects and careers?

Some students found internships thanks to this competition (it is the prize for the laureates, as per our rules).

In the last five years, some of them joined companies such as Carrefour, Diadéis, EckesGranini, Eco-Emballages, Euralis, Fromagerie de l’Ermitage, Heineken, Kantar, LDC, Nestlé Waters, Smurfit Kappa, Unither Pharma, and Yoplait.

These students got these jobs thanks to their qualities, but the CNE was the connection that enabled companies to find them, through the Emballé 3.0 competition.


What happens to the ideas awarded by this competition?

Some creations are either registered through a Soleau envelope or filed to the French National Industrial Property Institute (INPI) as a patent before they have even been presented to the jury. In addition, though the CNE does not own the candidates’ ideas, contacts are created between inventor-students and professionals at the end of each award ceremony. I guess the CNE can promote certain ideas in a more technical way, or even directly submit them to industrial companies.


Anything new for 2016?

The CNE is working hard to further improve the ceremony’s spirit.

In conformity with schools’ and universities’ wishes, public presentations of projects and the audience’s vote will remain the event’s key features.

Of course, there will be innovations in 2016. To find out more, feel free to join us on February 11th, 2016.