Interview with Françoise Albasini – Editor of the magazine Emballage Digest (Packaging Digest)

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Interview with Françoise Albasini – Editor of the magazine Emballage Digest (Packaging Digest)

Françoise ALBASINICould you explain in a few words why you decided to become a member of the jury for our contest, Emballé 3.0, in 2016?

The students who have entered the competition are tomorrow’s leaders. Their vision of packaging today and tomorrow is very insightful. The criteria they select are interesting indicators in measuring their acumen for innovation. 

Among the projects you have reviewed, what have you observed to be the contestants’ main concerns?

In the 2016 competition, convenience is on every contestants’ mind. We were surprised to see that only two projects featured QR codes: “Solublime,” a project where the contestant printed a QR code on a mug to facilitate ordering more coffee online and “One Pill” an impressive project also using this technology. Not only does it anticipate the potential individual commercialisation of drugs, but it also uses a QR code and presents it as a tool for informing and optimising the patient-doctor relationship.

Although the IoT – Internet of Things – becomes a driving force for innovation, students tend to forget this evolution. Experts in the market as well as the consumer data they generate, says that connected products to-be will yield more profits for companies than those which are not connected.

This year, the jury was composed of 18 jurors with diverse backgrounds. Could you tell us what the debates’ most significant elements were?

Having jurors with different backgrounds is instructive. It would be interesting if more new technology experts could take part in order to be more in tune with the 3.0 dimension of the contest.

It is already Emballé 3.0’s sixth edition in 2016. What positive lessons have you gotten out of organising this event?

The contest allows for a true connection between the design sector, the student world and the packaging industry. The review phase, followed by the selection of winners with the participation of the public, present during the award ceremony, provides this contest with a qualitative dimension.

What do you think could be improved in this contest?

Improvements could be made in several areas. For instance, by asking students to also present their projects with a 2 to 3-minute video. This kind of distilled presentation could help them to highlight the major advantages of their project. Regarding the selected theme, asking 2 or 3 companies and/or organisations to “sponsor” the contest by appointing a mentor who would be a great interface with the students over the course of the contest.

As Editor in Chief of the magazine Emballage Digest, what do you think Emballé 3.0 will look like in the future?

Parallel to the contest, why not organise a conference with themes like, ‘innovation 3.0’ and ‘the industry of the future 4.0’ (new technologies, new materials, new processes, new machines, etc.)? Or, why not set up a debate with buyers who are responsible for packaging in fast-moving consumer goods, distribution, consumer organisations and connected start-ups?