Packaging the development of consumption patterns and distribution channels

LITTERING
Jul 2017
Interview with Gérard Mathieu – Director of Marketing and Innovation for Smurfit Kappa
Sep 2017

Packaging the development of consumption patterns and distribution channels

For the past few years, the link between the product and its consumer/user has been developing rapidly; whether it regards production, distribution or consumption/use, the changes mentioned in this document lead those involved in the packaged product to think about the best way to design the most suitable packaging.

 

This document therefore proposes good practices – according to the expected functions – that take these changes into account:

  • Product’s protection
  • Information
  • Use
  • Integration of the environmental protection

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