PepsiCo France-CNE: collaboration’s benefits

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PepsiCo France-CNE: collaboration’s benefits

pepsiMagali Bordes is the Drinks Marketing and Productivity manager at PepsiCo France. She discusses the interest and the stakes of the collaboration between the company and the CNE.



Why did PepsiCo France decide to get involved with the CNE?

As a major player of the food-processing industry, we have to be a model for the industrials on an ethical level. This is why it seemed natural for us to get involved with the CNE which establishes a great link between the industrials but also between the consumer associations and everything which is related to regulation and legislation. As part of the work conducted within the CNE, all these players are trying to put their own interests aside in order to work for the common interest. Taking part in the CNE also fits into the sustainable development policy we have been carrying out for years as part of our Performance With Purpose strategy. It aims at involving all parts of the company, not only the packaging field, but also human resources, marketing, as well as our suppliers and clients, in a responsible approach in order to give meaning to our performance.


Nowadays, what are the main themes gathering PepsiCo and the CNE?

Many subjects around the theme of packaging bring us together. Last year, among other things, we worked with the CNE on a report about the evolution of packaging in 7 food-processing categories, including juices. As leaders in this field, it was natural for us to take part in the elaboration of this document as well as in the validation of the data. Another topic was the continuous improvement of packaging, for example. As we are working on this subject every year with our suppliers and factories, it is important for us to know what is usually done nowadays by other players, to exchange with other industrials, to understand the criticisms in order to propose evolutions for our products. Thus the CNE gives us the opportunity to get a global overview of our situation on the market, especially about the matter of waste reduction.


On May 16, you took part in an expert workshop on ecodesign. According to you, what were the most important aspects of it?

At a time when we talk a lot about ecodesign, it is interesting, at some point, to be able to think about and define better this concept thanks to figures, examples of achievement. It is also interesting to know how everyone perceives ecodesign and how this conception is reflected at the industrial level in the various fields of packaging. This is why this meeting, which gathered experts of food-processing industry, cosmetics and pharmaceuticals, was interesting. Besides, everyone could leave the workshop with extended knowledge about ecodesign and not only about their field of work.


Which subjects would you like the CNE to look further into in the future?

Nowadays, the question of recycled plastic or new materials such as bioplastics is still not very clear. Beyond the good idea of making plastic from plant materials, we should ask ourselves the right questions regarding the necessary production volumes, their recyclability or the legislation. The CNE has an important part to play in this area. It could help us know if these are materials for the future, in which we should invest, or if they are just a trend.