In France, the Grenelle laws led to the desire of informing the consumer about the environmental impact of products.
In July 1st of 2011, 168 volunteer companies were chosen by the Ministry of Ecology, Sustainable Development, Transportation and Housing (MEDDTL in the French abbreviation) to experiment with the environmental labeling of their products. As part of this initiative, the French Packaging Council (CNE) and its partners wrote a position paper on « Environmental Claims on Products Packaging ».
Thereby, the CNE wished to formulate recommendations in order to improve information truthfulness and the accuracy of the communication linked to it, so that market actors make use of the indicators suggested by the available frames of reference (whether they are standards or methodological guides) and are not tempted to resort to other indicators.
In this position paper, it is reminded that the environmental impact must be assessed with standardized tools, focused on the product-packaging relationship.
The CNE also points out that any act of communication must be based on accurate (trustful, objective and comprehensive), understandable and relevant information, consumer understanding being essential.
The National Council for Packaging is always available to help companies with the methodological approach needed to assess the environmental impact of their packaged products.
A full-length version of the position note is available in the documentation section of the website.