We highlight one or two examples of prevention from the selection posted on our website. In this issue, we would like to present two examples: Thibault-Bergeron boxes of chocolate and the Coca-Cola bottle.

 

Thibault-Bergeron has designed and manufactured packaging for the confectionary, chocolate, spirits, cosmetics and fine food sectors, amongst others, in France since 1890. In a move to implement ecodesign and reduce packaging, the false bottom of their boxes was removed. Although the amount of chocolate is unchanged, the height of the boxes is reduced. The Marketing Department and Design Office produced new templates and then redesigned the structure with capacity tests over a six-month period, requiring an investment of €15,000. Below is a before and after shot of the 375 g boxes.

 

Coca-Cola, which needs no introduction, wanted to lower the weight of its glass bottles (both returnable and non-returnable) by approximately 11%. Six months were needed to identify solutions, approve the quality criteria and conduct tests at the laboratory in Brussels and the plants in Clamart and Marseille. Coca-Cola has also reduced its carbon footprint via the reduction in transported weight. Consumers will not notice any change.

 

Please do not hesitate to share your prevention initiatives by downloading an application pack here.

Mar 2011

Zoom

We highlight one or two examples of prevention from the selection posted on our website. In this issue, we would like to present two examples: Thibault-Bergeron […]
Mar 2011

CNE diary for the next three months

For the next three months, the CNE’s diary is based around working groups and conferences on the best of packaging.   Tuesday 1 March 2011 – […]
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